Baso the beaver looking across a mountain lake at sunrise
Personal coaching for change that lasts

Hey Baso,
help me build a life that feels better.

Not a total reset. Baso learns what works for you, turns small wins into lasting habits, and stays kind when life gets messy.

See life with Baso
Baso's answer

We won't change everything. We'll find one thing worth keeping.

Built around your life. Never around an average person.
A better life is built, not launched

Small changes.
Long enough to become yours.

Most plans ask you to become a different person by Monday. Baso helps the person you already are make one sustainable adjustment, learn from it, and build from there.

Missed a day?
Baso helps you pick it back up. He does not turn one hard Tuesday into a verdict on you.
HeyBaso app showing a twelve-week coaching letter with habits that worked
Inside the appYour life becomes the evidence.
Coached as one person, not the average person

Baso learns your version of better.

Your goal, your schedule, your energy, your past attempts. Baso remembers the context generic advice leaves out—and coaches from there.

A coach you can answer

“Hey Baso, tonight is different.”

Ask why. Make it easier. Tell him what the day was actually like. The plan can change without the goal disappearing.

HeyBaso app reply sheet for discussing a personal coaching plan
Real product concept · coach reply
Progress you can feel

Remember why you started.

Baso connects today's small action back to the life you wanted—not to a streak, score, or stranger's benchmark.

HeyBaso app reflecting progress over twelve weeks
Real product concept · progress letter
Progress with room for being human

A kinder plan can still take you far.

Baso looks for the smallest useful change that fits today. No calorie ledger, no five-days-or-fail schedule, and no jargon you have to decode.

Baso helps. He does not criticise.
When something does not work, he changes the approach, not his opinion of you.
Research beneath the warmth

Change takes time. That is not failure.

Baso's approach follows a simple reading of the evidence: make the action specific, keep it realistic, and give repetition time to do its work.

66 days

There is no 21-day magic trick.

In a real-world habit study, the median time to reach stable automaticity was 66 days, with a wide 18–254 day range.

Lally et al., 2010 ↗
94 tests

A useful plan names the moment.

A meta-analysis found that specific “if this, then that” plans had a medium-to-large positive effect on reaching goals.

Gollwitzer & Sheeran, 2006 ↗
3–4 min

Small movement can still matter.

Among 25,241 non-exercisers, just a few minutes of vigorous everyday movement per day was associated with lower mortality risk.

Nature Medicine, 2022 ↗Observational association, not an individual guarantee.
Close when you need him. Quiet when you do not.

“Hey Baso, stay with me for this bit.”

Baso can show the movement, pace the unfamiliar reps, and step back as your confidence grows.

The goal is not to need more coaching. It is to need less of it.

Help should make you more capable, not more dependent.

HeyBaso app coaching a movement in real time
HeyBaso app stepping back while the user moves independently
Simple pricing, honestly explained

A real coach. Not a luxury bill.

Baso will not be free. Personal coaching needs thoughtful infrastructure behind it. But it should be affordable enough to keep around while real change takes root.

Our target launch price
7.99/ month

Personal conversations, coaching in the moment, and progress that stays connected over time.

We will confirm and lock the price before launch, once the real cost of running Baso well is clear. You will know the final price before you subscribe.

Hey Baso, what fits today?

Start with the life you have. Build toward the life you want.

Private beta. Thoughtful updates only.
Private beta

Say hey to Baso.

A personal coach for sustainable change, built around the life you actually have.